Did you know that advertisers spent $1.6 billion on influencer marketing on Instagram in 2018? Influencer marketing ads are estimated to reach between $5 billion - $10 billion by 2022. Did you also know that 80% of people look to social media before making a purchase? For this reason companies and business’s invest in marketing… Continue reading The rise of social media influencer marketing – making money over genuine connections.
With 7 million followers on her Instagram platform, it's safe to say that Tammy Hembrow is a very influencial and well known public figure. She Inspires countless women from all over the globe to strive to achieve post partum health and fitness, and is a firm believer that pregnancy does not mean you have to… Continue reading My Q & A with Tammy Hembrow
There are many subjects on my mind and heart to blog about and exploiting children using social media has been one of them. Exploiting is a heavy word but I believe in many (not all) cases it is appropriate. Lately there has been some talk of this subject and very recently a parent I have… Continue reading Overstepping privacy boundaries – parents who create Instagram accounts for their children.
I’ve wanted to write a blog on this subject for quite some time but wanted to wait until I had a bit more time under my belt as a mother before I did. After all, once noticing that the world of motherhood wasn’t what I thought it would be from a few weeks post partum,… Continue reading Mums behaving badly
A couple of months ago a mother I follow on Instagram mentioned a Followers App on one of her posts. I was instantly curious about it and asked her what it was. I was told it was an app you could get that tracks who follows you, unfollows you, blocks you or deletes likes/comments they've… Continue reading The game of likes and follows